The ContentVitals Blog
Practical guides on content SEO — cannibalization, content decay, schema, and getting cited by AI search.
Managing Content Decay Across a Client Portfolio (Without Auditing Every Page)
For agencies, content decay isn't a one-site project — it's a recurring problem across every client at once. Here's how to triage decaying pages portfolio-wide and spend your hours where they actually recover traffic.
Generative Engine Optimization: How to Get Cited by AI Search
AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews answer questions before users click. Here's what generative engine optimization (GEO) is and how to make your content the source AI cites.
What Is Content Decay (and How to Catch It Early)
Content decay is the slow erosion of a page's traffic over time. Learn how to spot declining pages in Google Search Console before the drop-off — and how to decide whether to refresh, rewrite, or retire them.
How to Find and Fix Keyword Cannibalization
Keyword cannibalization splits your rankings across competing pages. Here's how to detect it with Google Search Console and decide whether to merge, redirect, or differentiate.